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Datasembly Raises $10.3 Million to Help Retailers and CPG Brands Get More Competitive on Pricing

08/26/20

Technology Platform Empowers Brands to Make Data-Driven Decisions About Prices and Promotions in Real Time

Washington, DC, August 18, 2020 – Datasembly, the leading provider of real-time product pricing, promotions, and availability data for retailers and CPG brands, today announced it has raised $10.3 million in Series A funding led by Craft Ventures with participation from Valor Siren Ventures. With three of the top ten CPG brands and two of the top five regional and national retailers already customers, the funding will enable Datasembly to accelerate product development and expand sales and marketing efforts. David Sacks will join the company’s Board of Directors.

Datasembly’s proprietary technology collects billions of grocery and retail product records from hundreds of thousands of locations every day. Data includes pricing, promotions and assortment information for both online and brick and mortar retailers, providing clients with invaluable insight and competitive information for real-time product transparency. Clients leverage data to make critical business decisions quickly and efficiently, improving insight and margins for the execution of seasonal items, new product launches, private label and in-store pricing changes.

Consumer demand for a seamless online-offline experience is driving unprecedented transparency in retail pricing. Meanwhile, the COVID-19 pandemic forced retailers to address challenges posed by increasing competition, omnichannel execution, and contactless data acquisition, while responding quickly to what’s actually happening in their stores and local markets. Pricing and assortment changes rapidly, and better pricing intelligence improves strategic decision-making capabilities and increases revenue.

“Datasembly is changing the way retailers and CPGs can get and share pricing information, eliminating the need to visit stores in person or to settle for averaged data. Using real-time, store-level pricing and promotions data, customers get unprecedented transparency between retailers, partners, and suppliers,” said founder and CEO, Ben Reich. “The top retailers and CPGs we’re already working with are reaping the benefits of the value we provide. Along with our two strategic investors, we have the talent and resources to continue to grow our customer base and solve the industry’s archaic pricing problem.”

“For the last 20 years, retail industry data sets have remained largely unchanged. Now, Datasembly is leveraging technology to transform what companies can see, share, and do in a way that wasn’t practical or even possible before,” said David Sacks, co-founder and general partner of Craft Ventures. “Ben and the Datasembly team are changing the industry’s expectations of what’s possible when it comes to competitive pricing information. I can’t imagine a retail or CPG brand that wouldn’t want to take advantage of this data.”

About Datasembly

Datasembly empowers brands and retailers to make data-driven decisions about prices and promotions in real time. Datasembly collects hyper-local, real-time data from tens of thousands of retail, grocery and QSR locations across North America. Datasembly’s intuitive web app leverages this data to solve real-world problems and deliver immediate visibility and insights that save time, money and improve efficiencies. For more information, visit www.datasembly.com.

Datasembly Realtime Data is Helping Grocery Retailers Respond and Plan Ahead

07/13/20

WASHINGTON, D.C., Jul 08, 2020 (SEND2PRESS NEWSWIRE) — Datasembly is providing real-time insight into product pricing and availability data for retailers across America. The COVID-19 pandemic has created a landscape requiring retailers to focus on challenges posed by increased competition, omnichannel execution, and contactless data acquisition. The solution to all three challenges, without ever stepping foot into a store, is Datasembly.

Datasembly’s proprietary technology collects data on billions of products a week and then leverages it to create customized, shareable insights that clients use to make real-life decisions. This technology is helping its customers eliminate the need for manual or averaged data to identify customer issues or local market opportunities.

They have helped their retail customers to:
* Understand real-time, store-level pricing and promotions
* Improve their pricing strategies using a full history of competitive pricing data
* Improve pricing of key value items such as eggs, milk, and butter
* Improve margins
* Improve strategy and execution of seasonal items and new product launches

“The Datasembly difference is in the real-time method of collection of the data and the customized, actionable data provided,” says Ben Reich, CEO of Datasembly. “Our clients have the benefit of seeing what’s happening in their stores and their competitors,’ without moving from their desks, and that’s invaluable,” he added.

In the aftermath of COVID-19 it will become more of a necessity for retailers to respond quickly to what’s actually happening in their stores and their local market – that allows them to remain competitive and will help to provide customers with a positive experience in-store and online. Datasembly helps them do that.

Datasembly ( https://www.datasembly.com/ ) empowers brands and retailers to make data-driven decisions about prices and promotions in real-time. Datasembly collects hyper-local, real-time data from tens of thousands of retail, grocery, and QSR locations across North America. Datasembly’s intuitive web app leverages this data to solve real-world problems and deliver immediate visibility and insights that save time, money, and improve efficiencies.

Datasembly’s Real-Time Pricing and Assortment Data Changes the Game

04/29/20

April 29, 2020 9:00 ET | Source: Datasembly

Washington D.C. , April 29, 2020 -- Datasembly is providing real-time insight into pricing and availability for some of America’s biggest brands, at a time when they really need it. Shoppers’ preferences have been shifting to online for some time, but the COVID-19 pandemic has accelerated the shift. This is predicted to continue well after ‘stay in place’ orders are lifted. This will leave America’s retailers and brands in need of understanding what is happening in-store by leveraging current data and what is happening online.
Datasembly has helped brands and retailers before and during COVID-19, and is preparing them for the changes post COVID-19. They have successfully helped these brands to:

- Maximize the effectiveness of trade spend
- Understand real-time, in-store pricing and promotion changes at every store
- Provide real-time competitive data – pricing and availability
- Replace averaged market-level data and costly manual audits with store level data

This kind of real-time insight, powered by their proprietary technology, is the foundation of Datasembly’s success. “Datasembly’s technology provides our customers real-time competitive data they lacked, giving them the ability to respond more quickly,” said Ian Sexton, Director of Marketing & Sales. “The pandemic really altered the retail industry. Many retailers and brands did not have visibility into a market that was changing quickly. Datasembly can change that.” In the ever-changing aftermath of COVID-19, it will be important for all businesses to continuously improve and respond quicker to a retail landscape that is not likely to slow down any time soon. This makes it necessary for brands and retailers to have access to real time pricing, promotion, and availability data to remain competitive and customer-centric.

Datasembly launches free mobile app to track the latest prices of eggs, milk & butter at tens of thousands of stores across the country

09/15/19

September 16, 2019 09:00 ET | Source: Datasembly

Washington D.C. , September 16, 2019 -- Datasembly, Inc., a leading pricing intelligence and data software provider, today launched a free mobile app to spotlight a portion of the pricing and availability data they collect about every product, every store, every day. For a limited time CPGs, Retailers and Analytics Firms can see full details about a selection of key value items at every store location for a host of retailers across the country.

Retailers will be able to see, on an interactive map on their phone, current, in-store, prices and availability of eggs, milk and butter for thousands of individual stores nationally, drill in to see what’s happening in the neighborhood of their own stores and view how the price at each store has changed over the last 4 weeks. These key dairy items help create the perception of value with the consumer and it’s critically important that retailers price them correctly.

Similarly, CPGs can choose from a selection of items to see how each retailer is pricing the product at each store, spot regional and hyper-local variations on the interactive map and see how assortment and availability changes from retailer to retailer and store to store.

Datasembly is launching this mobile app at Groceryshop, where Ben Reich, Datasembly CEO, will be a featured presenter. Groceryshop brings together the industry’s community of leaders from across a wide range of job titles, including digital and ecommerce, marketing, technology, merchandising, supply chain and store operations. GroceryShop addresses shared challenges and opportunities relating to the evolution of how consumers shop for products ranging from food and beverage to health, beauty, personal care, household and pet supplies.

Visit us at booth #SS25! The Datasembly team will be giving demos of our Pricing, Promotion and Availability app, as well as our free mobile pricing app.

Try out the mobile app: https://groceryshop.datasembly.com

About Datasembly

Datasembly empowers brands and retailers to make data-driven decisions about prices and promotions in real time. Datasembly collects hyper-local real-time data from tens of thousands of grocery and QSR locations across North America. Datasembly’s intuitive web app leverages this data to solve real-world problems and deliver immediate visibility and insights.

Every Product. Every Store. Every Day

Datasembly to Present at Groceryshop in Las Vegas Sunday, September 15, 2019 – Wednesday, September 18, 2019

09/04/19

September 10, 2019 09:00 ET | Source: Datasembly

Washington D.C. , September 10, 2019 -- Datasembly, Inc., a leading pricing intelligence and data software provider, today announced that Ben Reich, Chief Executive Officer, will present at the 2019 Groceryshop Conference in Las Vegas. The conference is being held Sunday, September 15, 2019 thru Wednesday, September 18 at the Venetian Las Vegas. Management will be available for one-on-one meetings with industry participants and investors.

Mr. Reich will present “Every Product - Every Store - Every Day” on Sunday, September 15th at 2:00pm. Ben will offer an overview of Datasembly’s unique window into grocery prices, distribution, and availability from every store across North America’s largest retailers, including of private label items, and how those prices compare with e-commerce, click-and-collect and delivery prices.

Groceryshop brings together the industry’s community of leaders from across a wide range of job titles, including digital and ecommerce, marketing, technology, merchandising, supply chain and store operations. GroceryShop addresses shared challenges and opportunities relating to the evolution of how consumers shop for products ranging from food and beverage to health, beauty, personal care, household and pet supplies.

Visit us at booth #SS25! The Datasembly team will be giving demos of our Pricing, Promotion and Availability app, as well as our free Datasentials mobile pricing app.

About Datasembly

Datasembly empowers brands and retailers to make data-driven decisions about prices and promotions in real time. Datasembly collects hyper-local real-time data from tens of thousands of grocery and QSR locations across North America. Datasembly’s intuitive web app leverages this data to solve real-world problems and deliver immediate visibility and insights.

Every Product. Every Store. Every Day